Harmful consequences of alcohol marketing

9 June 2017

More and more alcohol marketing are made to be appealing to young people at the guise of “responsible drinking” and “wine-tasting culture”, along with other misleading information that fuels youth drinking. At the Health Promotion Sharing Forum organised by the Department of Health on the theme “Beware of Marketing Trap”, the DH elaborated the marketing tactics of alcohol, tobacco and formula milk, to its health promotion partners to help them understand biased publicity of alcoholic beverages and other goods, empowering them to remind community members to avoid falling into the trap of advertising.